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edm tips

MailScanner errors

How to get rid of “mailscanner has detected a possible fraud attempt from…”

this warning text is generated by mailscanner, a virus/spam/security filter that may be used by a number of your recipients.In an attempt to warn against possible “phising” attacks, it compares the link text to the actual link.

so if you have a website address in your link text, mailscanner will try check whether the actual link (at least the domain portion) is the same as the text.

To avoid this issue, you can either:

turn off link tracking, or stop using a url as the link text.

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Spam free Emails

How to do write Spam free Email’s

Email marketing as many of us know, can be a powerful and inexpensive method of reaching our most active potential and/or existing customers. It can boost not only our direct sales, but also our credibility and referrals.

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CAN SPAM compliant

How can I make sure my email are CAN SPAM compliant?

Can-Spam is an anti-spam law passed in the United States, but applies in theory internationally. It defines what should be contained in an email you send, and to prevent the sending of spam.

The act specifies the main aspects of an email that will prevent it being marked as spam

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